Harley-Davidson recently announced it will guarantee the value of its legendary Sportster motorcycles by backing their trade-in value.
Harley-Davidson riders who either buy a new Sportster motorcycle or trade in their recently purchased Sportster between Dec. 26, 2008 and Mar. 31, 2009, will get the Sportster’s original MSRP value when they trade up to a Harley-Davidson Big Twin or VRSC motorcycle.
“This effort is driven by the uniquely strong value of Harley-Davidson motorcycles,” said Mark-Hans Richer, Harley-Davidson Senior Vice President and Chief Marketing Officer. “Our strong trade-in values allow us to offer something nobody is likely to match.”
Source | Harley-Davidson
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